IdentIfyIng the Path to ProfItabIlIty

The impact of customer relationship management on improving internal processes, customer satisfaction and profitability (case study: the Branches of Esfahan Social Security Organization)

The aim of this study is identifying and modeling the most important internal and external organizational factors in successful implementation of customer relationship management system in the Social Security Organization and its impact on improving internal processes, customer satisfaction and profitability. The research statistical population included senior managers and experts of Esfahan So...

Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image in ceramic tile factories in Iran

This research was aimed with the aim of "Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image in ceramic tile factories in Iran". In this research, the Salonak et al. (2014) questionnaire, marketing strategy of the company from Kim et al. (2012), the company's image from Salinase & Peres (2009), brand equity questionnaire from Aker...

Semantic Networks: The Path To Profitability

Forecasting the Profitability in the Firms Listed in Tehran Stock Exchange Using Data Envelopment Analysis and Artificial Neural Network

Profitability as the most important factor in decision-making, has always been considered by stake­holders in the company's profitability. Also can be a basis for evaluating the performance of the managers. The ability to predict the profitability can be very useful to help decision-makers. That's why one of the most important issues is the expected profitability. The importance of these foreca...

Identifying associated factors with social capital using path analysis: A population-based survey in Tehran, Iran (Urban HEART-2)

Background: Social capital has been defined as norms, networks, and social links that facilitate collective actions. Social capital is related to a number of main social and public health variables. Therefore, the present study aimed to determine the factors associated with social capital among the residents of Tehran, Iran.   Methods: In this large cross-sectional population-based stud...